Friday 7 November 2008

How to...create a Facebook page for your Company

Number 2 in our How To guide is about promoting your company on Facebook. I have set up Picseli on Facebook and can now message users about promotions, new websites, events and general information.

Why Use Facebook?
I access Facebook every day to find out what my friends are up to and to catch up. If they have had a good or bad experience they tend to mention it, and word of mouth from someone you trust is worth an awful lot. For example, if I am looking for a particular product or service - a web designer perhaps - and a friend tells me she has just had a website designed, the service was great, the people were easy to get on with and the website is fab, I am much more likely to make contact with them than have to search through countless other web companies.

Facebook allows potential customers access to your company via someone they trust - their friends, family, colleagues and acquaintances. You can also upload images, marketing leaflets, and videos to help promote your service, and add a 'Find me on Facebook' button to your website.

Step 1 - Get a Facebook Account
First of all you need to have a Facebook account, or find a colleague with one!

Step 2 - Create a Page
The easiest way I have found is to get to the Picseli Page (a bit of a plug I know, and if you fancy becoming a fan, please do!) and scroll right down to the bottom of the page. Here you will find a link 'Create a Page for My Business', click this!

Step 3 - Enter your Details
Enter your details on the first page - choose between Area of Business, Brand or Product and Artist, Band or Public Figure. Selecting the option thatbest describes your business. Enter your name and click 'Create Page'

Step 4 - Add some Information
From here, there is plenty you can do to make your page useful. Enter your opening hours, upload your logo or photograph, include contact details, upload photos, write reviews - anything you want. The more information you add, the better!

(The on-screen instructions are pretty good, so I won't go into details, but let me know if you want a more detailed tutorial and I'll put something together.)

Step 5 - Tell people about it!
Once your page is ready, please don't forget to Publish your page, or it won't be seen by anyone. Once you have added some information you will see a message at the top of the screen telling you that 'This page has not been published' with a link to Publish your page.

The next step is to become a fan youself (simply click the 'Become a Fan' link on the right hand side) as this will appear on your profile, letting all your friends know.

Then you will find a link that says '+ Share' - click this and it will let you post a link to your profile with more details or send a message to everyone you know.

And there you have it.

What next?
The worst thing you can do now is to not update the page regularly. Use it to keep your fans informed of news, let them use it to get in touch, upload photos, start discussion, give them handy hints. Anything to keep it interesting!

If you do set up a page following this post, please post your link here and I promise I'll become a fan!


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SarahEmi said...

It's not difficult to work as seeing there. You can easily create a Facebook page by just the help of a tutorial as I have made for our web designing company. I am sure you anyone will do that, but if someone faces trouble then I am here to help them out from the problems.

Jim Rhodes said...

You have a great blog. Can't wait to check your other posts. Good luck!

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I have registered on Facebook about 7 years ago. For that time it was poor information page without any data. I uploaded several photos. I thought that it was enough. The time was going and I started to fill it with more pictures and additional information. When I've got the job as a software developer I understood that it is an important thing for your page to have interesting and informative stuff. I searched for my favorite influencers (look at one of them All his data exactly describes who he is. So I came up with the idea that my page is my reputation. That's why I found the company
which edit all my information and make it in a high-quality manner. I understood that it is also very important for my name to think what I post as all my actions on Facebook describe which personality I am.

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