Monday, 3 August 2009

Using Twitter

Back in November, I posted about How to Use Twitter, which explains how to set up an account and get started. I've been tweeting for 9 months and this is why I tweet, and how I have found it.

Why do I tweet?
Initially i started to tweet to help promote this blog and our website. As far as I was concerned it was a marketing tool to help bring traffic to my website. Now it has become a great resource for getting information, especially from people such as @StartUpDonut and @MarketingDonut. There are plenty of people willing to share information they have found. I have found that as time goes by I want to use to it give information to other people - hence this series, and the one on writing content. As it happens, this has brought more traffic to my site and helps to create a dialogue with customers.

How often do I tweet?
If you search the web you'll find many different answers to the question 'How often should i tweet?' My general rule - if you have nothing to say, then don't tweet. I try to make sure my tweets mean something, or re-tweet something interesting...although every now and then I think it is nice to see that there's a real person behind the company and will wish everyone a Happy Monday or let people know what's going on in the office.

I aim to tweet between 1 and 10 times a day.

What do I tweet?
Looking back at my tweets, they tend to fall into these categories:

1. Niceties
For example, e.g. 'Good morning'
http://twitter.com/picseli/status/3100400683

2. Office happenings
'Working on to do lists' or 'writing proposals'
http://twitter.com/picseli/status/2324464855

3. Customer news
'New website live'
http://twitter.com/picseli/status/2419943524

4. Things I find interesting or think others may
At the moment, Swine flu updates or marketing information
http://twitter.com/picseli/status/2419943524

5. Updates to our blog
http://twitter.com/picseli/status/1882734617

What benefits have I seen?
This is tricky. I can't say that we have made a direct sale to a Twitter follower. I can tell you it helps with search engine searches for our company name, and that I have made new local contacts via Twitter. It's a good icebreaker at off-line networking events when you meet a company you're following. And I have definitely learnt a lot and found some useful links along the way.

So should you tweet?
I can't imagine a company or organisation that wouldn't benefit from tweeting. Some examples below:

Accountants & Solicitors
Keep your customers updated on deadlines, changes in legislation, new services and company news.
Example: @JCPSolicitors

Not for Profit
Help spread your message, let people know about events, provide facts and figures, tell people how they can help.
Example: @HelpStopCruelty

Retailers/eCommerce
Tell people about sales, new products, the security features, what makes you different.
Example: @asos

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