Thursday, 23 October 2008

Beat the Credit Crunch

This is a difficult time for everyone (and probably not an ideal time to be starting a new web company) but it has happened before and people have survived. BSS did, for example. It was hard, and redundancies were made, but BSS is still going strong and believes they will get through this one too. To do this they have put a lot of time and effort into marketing as they strongly believe they can help others get through it!

Online marketing is the way forward
One of the cheapest ways of marketing is online, via your own website. Obviously BSS is lucky, having it’s own web department to handle it, but there are steps you can take to help you along.

How do you compare?
The Internet is the first place many people look for a new product or service as they can easily compare a lot of companies and products before making their decision. So what you need to ask yourself is – does your website offer people enough information to properly compare you and your competitors? If not, then the chances are they are using your competitors.

Improve your site
Over the next few weeks I will be sharing with you some of the things BSS has done (and Picseli will be doing) to improve our websites and promote ourselves.

Proof is in the search engines
Picseli is a brand new website, the first content was uploaded on 21st October 2008. So this is a clean slate and it is my job to make sure the website is found in search engines and I will share some of my tips with you. This website will be my proof to you that the work we do does make a difference.

Need a hand?
However, if you are keen to get your website up to scratch please give us a ring now on 08702 402777 or email Rhian@picseli.co.uk to arrange for a website health check to find out what your website could be doing better!

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