Monday, 30 March 2009

A green website design company?

As part of our KTP project at Picseli, we are looking at streamlining our process so we can save time and money... and then pass these savings onto our customers. A part of this has included looking at the environmental or green issues associated with web design. But do customers actually seek out green companies? Is it a consideration when choosing a supplier?

According to "People want websites they visit to be eco-friendly." So surely businesses should want eco-friendly websites and therefore look for a green web company. However, out of all of the customers I have met not one has asked about our environmental policy or how green our websites are. This has made me wonder though - what IS a green website?

What is a Green Website?

From my research a green website is one that either promotes environmentally friendly ideas or products, or that uses eco-friendly technologies or methods to reduce the site's carbon footprint. There is even talk of a new domain extension .eco (See article on Business Strata) for websites that are green.

Ways to make your website green include:
  • Print friendly pages - when someone prints out a page from your website, make sure they don't use excessive amounts of paper and ink. A style sheet for printers will ensure that only the useful information is printed.
  • Be Green Certified - helps to make your website carbon neutral.
  • Have a quick to download website - makes sure that visitors aren't wasting power waiting for a slow website to download.
  • Keep consistent navigation - reduces wasted energy while visitors browse through your website trying to find information.

How we try to be a green web design company
While Picseli has only been going for 5 months, BSS has been around for 25 years and has a number of policies in place to become environmentally friendly. BSS are currently aiming to be recognised under the Green Dragon Standard. Our policies include:
  • Recycling paper & plastics.
  • Recycling or resuing all computer equipment & hardware.
  • Returning used ink cartridges and toners.
  • Reducing the amount we print & ensuring both sides of paper are used.
  • Using scrap paper for notes and scribbling.
  • Ensuring all non essential equipment is turned off at the end of the day or when not in use.
  • When possible we use emails & phone calls to cut down on unnecessary travel.
  • And we focus on digital documentation to reduce paper wastage.
These is still plenty more we can do that will enable us to become eco-friendly, and we currently have a KTP (Knowledge Transfer Partnership) project in place that will be looking at our impact on the environment and how we can reduce our carbon footprint.


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