According to CO2Stats.com: "People want websites they visit to be eco-friendly." So surely businesses should want eco-friendly websites and therefore look for a green web company. However, out of all of the customers I have met not one has asked about our environmental policy or how green our websites are. This has made me wonder though - what IS a green website?
What is a Green Website?
From my research a green website is one that either promotes environmentally friendly ideas or products, or that uses eco-friendly technologies or methods to reduce the site's carbon footprint. There is even talk of a new domain extension .eco (See article on Business Strata) for websites that are green.
Ways to make your website green include:
- Print friendly pages - when someone prints out a page from your website, make sure they don't use excessive amounts of paper and ink. A style sheet for printers will ensure that only the useful information is printed.
- Be Green Certified - CO2Stats.com helps to make your website carbon neutral.
- Have a quick to download website - makes sure that visitors aren't wasting power waiting for a slow website to download.
- Keep consistent navigation - reduces wasted energy while visitors browse through your website trying to find information.
How we try to be a green web design company
While Picseli has only been going for 5 months, BSS has been around for 25 years and has a number of policies in place to become environmentally friendly. BSS are currently aiming to be recognised under the Green Dragon Standard. Our policies include:
- Recycling paper & plastics.
- Recycling or resuing all computer equipment & hardware.
- Returning used ink cartridges and toners.
- Reducing the amount we print & ensuring both sides of paper are used.
- Using scrap paper for notes and scribbling.
- Ensuring all non essential equipment is turned off at the end of the day or when not in use.
- When possible we use emails & phone calls to cut down on unnecessary travel.
- And we focus on digital documentation to reduce paper wastage.